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A display case with several different advertisements on it.

HOW DIVERSITY CHANGED ADVERTISING.

June 13, 2023 Brand appeal, Brand following, Brand recognition, Finding consensus 0Comments 7Likes
  DUKE UNIVERSITY'S EXHIBIT "THE RISE OF BLACK ADVERTISING PROFESSIONALS AND CONSUMERS." (2/2023 - 8/2023) FEATURING STEVE CLIMONS (Durham, NC) This exhibit from Duke University's Hartman Center for Sales, Marketing and Advertising History highlights the diverse work of five Black advertising professionals through the lens of post WWII American social history and civil rights movement. The…

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WHY IS BRAND POSITIONING IMPORTANT?

September 6, 2021 Brand positioning 0Comments 12Likes
  MAKE A STRONG POINT IN YOUR COMPANY'S BRAND POSITIONING STATEMENT FOR UNDENIABLE APPEAL WITH POTENTIAL CUSTOMERS. Be what's missing in the minds of customers Positioning in brand marketing was recognized by Ries and Trout's book, which was filling an open position in the minds of customers. This open position is how you define and distinguish your company's brand business in the marketplace to compete. The key is making your brand positioning count in the minds of potential customers.

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A baby with blue eyes and muscles in the air.

HOW DO YOU BECOME UNDENIABLE?

August 18, 2021 Brand appeal 0Comments 8Likes
WHY THE BRAND DEVELOPMENT OF YOUR BUSINESS BECOMES YOUR BABY. At the beginning of every company's product or service inception there is an offering. This is the nucleus of what you sell and the driving force behind its survival. The quality of this is ultimately what you stand for as a brand and your development of that becomes your baby.

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