DUKE UNIVERSITY'S EXHIBIT "THE RISE OF BLACK ADVERTISING PROFESSIONALS AND CONSUMERS." (2/2023 - 8/2023) FEATURING STEVE CLIMONS (Durham, NC) This exhibit from Duke University’s Hartman Center for Sales, Marketing and Advertising History highlights the work of five Black advertising professionals through the lens of post WWII American social history and civil rights movement. The work…
MAKE A STRONG POINT IN YOUR COMPANY'S BRAND POSITIONING STATEMENT FOR UNDENIABLE APPEAL WITH POTENTIAL CUSTOMERS.
Be what's missing in the minds of customers Positioning in brand marketing was recognized by Ries and Trout’s book, which was filling an open position in the minds of customers. This open position is how you define and distinguish your company's brand business in the marketplace to compete. The key is making your brand positioning count in the minds of potential customers.
HOW YOUR BUSINESS AND PRODUCT’S BRAND DEVELOPMENT BECOMES YOUR BABY.
At the beginning of every company’s product or service inception there is an offering. This is the nucleus of what you sell and the driving force behind its survival. The quality of this is ultimately what you stand for as a brand and your development of that becomes your baby.
THE WISEMAN COMPANY MAKES THE CASE TO BUSINESSES IN THIS VIDEO FOR A CLASS MOVE TO THE NORTH BAY. Business owners in the San Francisco Bay Area are challenged by the lack of space with Class A buildings in the Bay Area, commuting, and finding affordable housing. Because of that, The Wiseman Company has become recognized in its great…
WHAT CUSTOMERS SAY SPEAKS VOLUMES ABOUT YOUR BRAND MESSAGE.How much of what you say about you business or organization’s offering reflects what your customer believes? This is a critical question because it can represent what you stand for in the marketplace and ultimately your brand’s appeal. Too often when we establish the quality and strength of what our company’s brand message represents we overlook how the customer perceives it. Sure we do research on our company’s product for customer reaction and viability to sell but how much of that is accounted for when we state our company’s brand message? Today more than ever with the advent of social media having a brand message that speaks from the mindset of customers is how you get buy-in and evangelists. These brand evangelists are your best and loyal customers who get the word out about you in various new ways from Facebook, Twitter to Instagram and Yelp. It’s even better when these customers recognize the vision of your brand’s offering and shares the benefits of its appeal.
THE NEED FOR SMALL AND LARGE COMPANIES TO LOOK OUTSIDE THEMSELVES FOR A REALITY CHECK IN MARKETING THEIR BRAND'S PRODUCTS AND SERVICES.
It is very hard when you start a business or create a product to not get caught up in developing every aspect of its existence. This can become a day in and day out job that constantly focuses on executing everything from research, testing, packaging and ultimately branding for the marketplace.