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BLACK MAD MEN

DUKE UNIVERSITY'S EXHIBIT "THE RISE OF BLACK ADVERTISING PROFESSIONALS AND CONSUMERS." (2/2023 - 8/2023) FEATURING STEVE CLIMONS (Durham, NC) This exhibit from Duke University’s Hartman Center for Sales, Marketing and Advertising History highlights the work of five Black advertising professionals through the lens of post WWII American social history and civil rights movement. The work…

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BEING UNDENIABLE.

HOW YOUR BUSINESS AND PRODUCT’S BRAND DEVELOPMENT BECOMES YOUR BABY.  

A baby with blue eyes and muscles in the air.

At the beginning of every company’s product or service inception there is an offering.  This is the nucleus of what you sell and the driving force behind its survival. The quality of this is ultimately what you stand for as a brand and your development of that becomes your baby.

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OBJECTIVITY IN DEVELOPING YOUR BRAND APPEAL:

THE NEED FOR SMALL AND LARGE COMPANIES TO LOOK OUTSIDE THEMSELVES FOR A REALITY CHECK IN MARKETING THEIR BRAND'S PRODUCTS AND SERVICES.

A window with an open view of the sky.     

It is very hard when you start a business or create a product to not get caught up in developing every aspect of its existence. This can become a day in and day out job that constantly focuses on executing everything from research, testing, packaging and ultimately branding for the marketplace.

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