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THE UNDERRATED MOAT: Being Sustainably Insulated vs The Sales-Cycle Treadmill

September 16, 2026 Brand appeal, Brand following, Brand marketing, Brand positioning, Brand recognition, Brand sales 0Comments 2Likes

The modern growth ecosystem treats customer relationships as a technical metric to be optimized at the lowest possible cost without recognizing the long-term value of the business. And if it has the sustainable power to be trust and moat-worthy. This tactical approach frequently overlooks a fundamental operational reality: you cannot solve a retention crisis…

MARKETING COLLATERAL HELP THAT ASSURES CONFIDENCE.

September 24, 2025 Brand appeal 0Comments 5Likes

"Always Be Closing" may have worked for the characters in the movie Glengarry Glen Ross, but today’s buyers want something different: inspiration and assurance. Imagine that scene — the chalkboard, the pressure, the desperation for the “good leads.” Now picture a new chalkboard: A = Always B = Be H = Helping That simple mindset shift — from closing to…

HELPING VS. SELLING: THE MINDSET THAT WINS BUSINESS

August 14, 2025 Brand appeal 0Comments 7Likes

The Power of Helping vs. Selling For startup founders, CEOs, and investors, growth is not just about selling a product — it’s about creating the conditions for long-term value. In emerging industries like AI, energy, and advanced tech, trust accelerates market entry, funding opportunities, and customer adoption. Helping vs. selling first — without immediate expectations…

HOW DIVERSITY CHANGED ADVERTISING.

June 13, 2023 Brand appeal, Brand following, Brand recognition, Finding consensus 0Comments 9Likes

DUKE UNIVERSITY'S EXHIBIT "THE RISE OF BLACK ADVERTISING PROFESSIONALS AND CONSUMERS." (2/2023 - 8/2023) FEATURING STEVE CLIMONS (Durham, NC) This exhibit from Duke University's Hartman Center for Sales, Marketing and Advertising History highlights the diverse work of five Black advertising professionals through the lens of post WWII American social history and civil rights movement. The…

HOW DO YOU BECOME UNDENIABLE?

August 18, 2021 Brand appeal 0Comments 13Likes

WHY THE BRAND DEVELOPMENT OF YOUR BUSINESS BECOMES YOUR BABY. At the beginning of every company's product or service inception there is an offering. This is the nucleus of what you sell and the driving force behind its survival. The quality of this is ultimately what you stand for as a brand and your development of that becomes your baby.

WHAT IS YOUR BRAND’S REALITY CHECK?

November 6, 2017 Brand appeal 0Comments 5Likes

THE NEED FOR SMALL AND LARGE COMPANIES TO LOOK OUTSIDE THEMSELVES FOR A REALITY CHECK IN MARKETING THEIR BRAND'S PRODUCTS AND SERVICES.

It is very hard when you start a business or create a product to not get caught up in developing every aspect of its existence. This can become a day in and day out job that constantly focuses on executing everything from research, testing, packaging and ultimately branding for the marketplace.