DUKE UNIVERSITY'S EXHIBIT "THE RISE OF BLACK ADVERTISING PROFESSIONALS AND CONSUMERS." (2/2023 - 8/2023) FEATURING STEVE CLIMONS
(Durham, NC) This exhibit from Duke University’s Hartman Center for Sales, Marketing and Advertising History highlights the work of five Black advertising professionals through the lens of post WWII American social history and civil rights movement. The work…
WHAT CUSTOMERS SAY SPEAKS VOLUMES ABOUT YOUR BRAND MESSAGE.
How much of what you say about you business or organization’s offering reflects what your customer believes? This is a critical question because it can represent what you stand for in the marketplace and ultimately your brand’s appeal. Too often when we establish the quality and strength of what our company’s brand message represents we overlook how the customer perceives it.
Sure we do research on our company’s product for customer reaction and viability to sell but how much of that is accounted for when we state our company’s brand message? Today more than ever with the advent of social media having a brand message that speaks from the mindset of customers is how you get buy-in and evangelists.
These brand evangelists are your best and loyal customers who get the word out about you in various new ways from Facebook, Twitter to Instagram and Yelp. It’s even better when these customers recognize the vision of your brand’s offering and shares the benefits of its appeal. WHAT A BUSINESS OR ORGANIZATION’S BRAND REPRESENTS TO COMMUNITIES IS JUST AS IMPORTANT AS WHAT THEY ARE SELLING.
If you’re a business that sells products or an organization that provides a service to communities your brand needs to offer more than that. The quality of your product or service offering is important to people because it…