GOOD MARKETING MESSAGES TODAY IS BEING AT THE RIGHT PLACE AT THE RIGHT TIME AND BEING A NO-BRAINER.

As much as I appreciate marketing messages in advertising that entertain and make you think, today it’s their context that can make them the most effective. What I mean by effective is that you act or respond to the messages based on the circumstances and situation in which you receive them. Our behavior today from lifestyle habits through online and offline media channels provide opportunities with the right offer to act on a marketing message. But the right offer has to be a no-brainer. We can be intrigued by something, which I believe happens when an ad is appealing and gets our interest, but to close the deal and get someone to act, it has to truly affect who’s in control.