GETTING BEYOND: THE SHOCKING, FRIVOLOUS, OBNOXIOUS, FORGETTABLE, IRRITATING, MEANINGLESS AND GOD-FORBID FAKE ADS FOR GOOD ADVERTISING.

Or GETTING AN ROI (RETURN ON ADVERTISING) With marketing budgets being scrutinized today for ROI, advertising has been taken out of its primary position. A lot of that has to do with alternatives today and an apparent concern that advertising isn’t necessarily the answer. Worst of all based on some of today’s advertising solutions there is a big push back to whether it is accountable, giving way to it becoming devalued and something people don’t trust or feel good about spending money on.