WHAT A BUSINESS OR ORGANIZATION’S BRAND REPRESENTS TO COMMUNITIES IS JUST AS IMPORTANT AS WHAT THEY ARE SELLING. If you’re a business that sells products or an organization that provides a service to communities your brand needs to offer more than that. The quality of your product or service offering is important to people because it…
GOOD MARKETING MESSAGES TODAY IS BEING AT THE RIGHT PLACE AT THE RIGHT TIME AND BEING A NO-BRAINER.
As much as I appreciate marketing messages in advertising that entertain and make you think, today it’s their context that can make them the most effective. What I mean by effective is that you act or respond to the messages based on the circumstances and situation in which you receive them. Our behavior today from lifestyle habits through online and offline media channels provide opportunities with the right offer to act on a marketing message. But the right offer has to be a no-brainer. We can be intrigued by something, which I believe happens when an ad is appealing and gets our interest, but to close the deal and get someone to act, it has to truly affect who’s in control.
WHEN IT IS IMPORTANT FOR PEOPLE TO AGREE TO ACHIEVE A CONSENSUS.
In our life experiences we as individuals have been put in situations where we are part of a group or team that has to make decisions together. We may not realize it at the time but our input and participation is important to the group and consequently affects the outcome of the decision.
CONGRESS AS WELL AS CORPORATE AMERICA MAJOR BRANDS AND PRODUCTS HAVE TO REALIZE A DIVERSE AMERICA AFTER THE 2012 ELECTION AT THE DECISION TABLE.
It’s clear after the 2012 election that we have turned a corner on the new voice of the American people. Minorities, women, youth and independents spoke out and their opinions could not be denied in spite of the defeated Republican Party claims that they “speak” for America.
GETTING BEYOND: THE SHOCKING, FRIVOLOUS, OBNOXIOUS, FORGETTABLE, IRRITATING, MEANINGLESS AND GOD-FORBID FAKE ADS FOR GOOD ADVERTISING.
Or GETTING AN ROI (RETURN ON ADVERTISING) With marketing budgets being scrutinized today for ROI, advertising has been taken out of its primary position. A lot of that has to do with alternatives today and an apparent concern that advertising isn’t necessarily the answer. Worst of all based on some of today’s advertising solutions there is a big push back to whether it is accountable, giving way to it becoming devalued and something people don’t trust or feel good about spending money on.