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IS YOUR BRAND BEING SPOKEN FOR?

April 3, 2018 Brand following 0Comments 5Likes

WHAT CUSTOMERS SAY SPEAKS VOLUMES ABOUT YOUR BRAND MESSAGE.

A bunch of blue like buttons are in the air How much of what you say about you business or organization's offering reflects what your customer believes? This is a critical question because it can represent what you stand for in the marketplace and ultimately your brand's appeal. Too often when we establish the quality and strength of what our company's brand message represents we overlook how the customer perceives it. Sure we do research on our company's product for customer reaction and viability to sell but how much of that is accounted for when we state our company's brand message? Today more than ever with the advent of social media having a brand message that speaks from the mindset of customers is how you get buy-in and evangelists. These brand evangelists are your best and loyal customers who get the word out about you in various new ways from Facebook, Twitter to Instagram and Yelp. It's even better when these customers recognize the vision of your brand's offering and shares the benefits of its appeal.

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WHAT IS YOUR BRAND’S REALITY CHECK?

November 6, 2017 Brand appeal 0Comments 5Likes
  THE NEED FOR SMALL AND LARGE COMPANIES TO LOOK OUTSIDE THEMSELVES FOR A REALITY CHECK IN MARKETING THEIR BRAND'S PRODUCTS AND SERVICES.

A window with an open view of the sky.

It is very hard when you start a business or create a product to not get caught up in developing every aspect of its existence. This can become a day in and day out job that constantly focuses on executing everything from research, testing, packaging and ultimately branding for the marketplace.

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THE PROBLEM WITH PROFILING AND STEREOTYPING

October 8, 2016 Bad stereotyping 0Comments 4Likes

THE UNFAIR ASSUMPTIONS OF PROFILING AND STEREOTYPING CAN BE SETBACKS FOR PROGRESS IN AMERICA'S EVOLUTION.

Two silhouettes of a person 's face in the same position.

America in its most densely populated areas is changing.It is much more multicultural with most of its growth coming from the immigration of Hispanics and Asians. These in addition to the nation's second largest racial and ethnic minority, African Americans, you now have majority-minority populations in major cities across the country.

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BEING IN CONTEXT.

January 7, 2016 Context marketing 0Comments 1Like

GOOD MARKETING MESSAGES TODAY IS BEING AT THE RIGHT PLACE AT THE RIGHT TIME AND BEINGA NO-BRAINER.

A red sign with a picture of a brain in it

As much as I appreciate marketing messages in advertising that entertain and make you think, today it's their context that can make them the most effective. What I mean by effective is that you act or respond to the messages based on the circumstances and situation in which you receive them. Our behavior today from lifestyle habits through online and offline media channels provide opportunities with the right offer to act on a marketing message. But the right offer has to be a no-brainer. We can be intrigued by something, which I believe happens when an ad is appealing and gets our interest, but to close the deal and get someone to act, it has to truly affect who's in control.

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