All Posts - Crossover creative

THE PROBLEM WITH PROFILING AND STEREOTYPING

October 8, 2016 Bad stereotyping 0Comments 2Likes

THE UNFAIR ASSUMPTIONS OF PROFILING AND STEREOTYPING CAN BE SETBACKS FOR PROGRESS IN AMERICA’S EVOLUTION.

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America in its most densely populated areas is changing. It is much more multicultural with most of its growth coming from the immigration of Hispanics and Asians. These in addition to the nation’s second largest racial and ethnic minority, African Americans, you now have majority-minority populations in major cities across the country.

DOES YOUR BRAND REALLY MATTER TO PEOPLE?

July 10, 2016 Brand appeal, Brand following, Brand positioning 0Comments 2Likes

WHAT A BUSINESS OR ORGANIZATION’S BRAND REPRESENTS TO COMMUNITIES IS JUST AS IMPORTANT AS WHAT THEY ARE SELLING. If you’re a business that sells products or an organization that provides a service to communities your brand needs to offer more than that. The quality of your product or service offering is important to people because it…

BEING IN CONTEXT.

January 7, 2016 Context marketing 0Comments 0Likes

GOOD MARKETING MESSAGES TODAY IS BEING AT THE RIGHT PLACE AT THE RIGHT TIME AND BEING A NO-BRAINER.

No Brainer

As much as I appreciate marketing messages in advertising that entertain and make you think, today it’s their context that can make them the most effective. What I mean by effective is that you act or respond to the messages based on the circumstances and situation in which you receive them. Our behavior today from lifestyle habits through online and offline media channels provide opportunities with the right offer to act on a marketing message. But the right offer has to be a no-brainer. We can be intrigued by something, which I believe happens when an ad is appealing and gets our interest, but to close the deal and get someone to act, it has to truly affect who’s in control.

WHY HARMONY IS NEEDED.

October 19, 2015 Finding consensus 0Comments 0Likes

WHEN IT IS IMPORTANT FOR PEOPLE TO AGREE TO ACHIEVE A CONSENSUS.

Succesful team

In our life experiences we as individuals have been put in situations where we are part of a group or team that has to make decisions together. We may not realize it at the time but our input and participation is important to the group and consequently affects the outcome of the decision.

NOW WILL WE ALL JUST GET ALONG?

October 8, 2013 Finding consensus 0Comments 0Likes

CONGRESS AS WELL AS CORPORATE AMERICA MAJOR BRANDS AND PRODUCTS HAVE TO REALIZE A DIVERSE AMERICA AFTER THE 2012 ELECTION AT THE DECISION TABLE.

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It’s clear after the 2012 election that we have turned a corner on the new voice of the American people. Minorities, women, youth and independents spoke out and their opinions could not be denied in spite of the defeated Republican Party claims that they “speak” for America.

ADVERTISING DOES HAVE SOMETHING TO SAY

October 8, 2013 Good advertising 0Comments 4Likes

GETTING BEYOND: THE SHOCKING, FRIVOLOUS, OBNOXIOUS, FORGETTABLE, IRRITATING, MEANINGLESS AND GOD-FORBID FAKE ADS FOR GOOD ADVERTISING.

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Or GETTING AN ROI (RETURN ON ADVERTISING) With marketing budgets being scrutinized today for ROI, advertising has been taken out of its primary position. A lot of that has to do with alternatives today and an apparent concern that advertising isn’t necessarily the answer. Worst of all based on some of today’s advertising solutions there is a big push back to whether it is accountable, giving way to it becoming devalued and something people don’t trust or feel good about spending money on.

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