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NOW WILL WE ALL JUST GET ALONG?

October 8, 2013 Finding consensus 0Comments 0Likes

CONGRESS AS WELL AS CORPORATE AMERICA MAJOR BRANDS AND PRODUCTS HAVE TO REALIZE A DIVERSE AMERICA AFTER THE 2012 ELECTION AT THE DECISION TABLE.

A shadow of two people walking across the floor.

It's clear after the 2012 election that we have turned a corner on the new voice of the American people. Minorities, women, youth and independents spoke out and their opinions could not be denied in spite of the defeated Republican Party claims that they "speak" for America.

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ADVERTISING DOES HAVE SOMETHING TO SAY

October 8, 2013 Good advertising 0Comments 6Likes

GETTING BEYOND: THE SHOCKING, FRIVOLOUS,OBNOXIOUS, FORGETTABLE, IRRITATING, MEANINGLESSAND GOD-FORBID FAKE ADS FOR GOOD ADVERTISING.

A microphone on a stand with the light shining

Or GETTING AN ROI (RETURN ON ADVERTISING) With marketing budgets being scrutinized today for ROI, advertising has been taken out of its primary position. A lot of that has to do with alternatives today and an apparent concern that advertising isn't necessarily the answer. Worst of all based on some of today's advertising solutions there is a big push back to whether it is accountable, giving way to it becoming devalued and something people don't trust or feel good about spending money on.

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