DUKE UNIVERSITY'S EXHIBIT "THE RISE OF BLACK ADVERTISING PROFESSIONALS AND CONSUMERS." (2/2023 - 8/2023) FEATURING STEVE CLIMONS
(Durham, NC) This exhibit from Duke University's Hartman Center for Sales, Marketing and Advertising History highlights the diverse work of five Black advertising professionals through the lens of post WWII American social history and civil rights movement. The…
HOW YOUR BUSINESS AND PRODUCT'S BRAND DEVELOPMENT BECOMES YOUR BABY.
At the beginning of every company's product or service inception there is an offering. This is the nucleus of what you sell and the driving force behind its survival. The quality of this is ultimately what you stand for as a brand and your development of that becomes your baby.
THE NEED FOR SMALL AND LARGE COMPANIES TO LOOK OUTSIDE THEMSELVES FOR A REALITY CHECK IN MARKETING THEIR BRAND'S PRODUCTS AND SERVICES.
It is very hard when you start a business or create a product to not get caught up in developing every aspect of its existence. This can become a day in and day out job that constantly focuses on executing everything from research, testing, packaging and ultimately branding for the marketplace.
WHAT A BUSINESS OR ORGANIZATION'S BRAND REPRESENTS TO COMMUNITIES IS JUST AS IMPORTANT AS WHAT THEY ARE SELLING.
If you're a business that sells products or an organization that provides a service to communities your brand needs to offer more than that. The quality of your product or service offering is important to people because it…