MAKE A STRONG POINT IN YOUR COMPANY'S BRAND POSITIONING STATEMENT FOR UNDENIABLE APPEAL WITH POTENTIAL CUSTOMERS.

Be what's missing in the minds of customers Positioning in brand marketing was recognized by Ries and Trout's book, which was filling an open position in the minds of customers. This open position is how you define and distinguish your company's brand business in the marketplace to compete. The key is making your brand positioning count in the minds of potential customers.