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Safeway: Kwanzaa, MLK Day

Safeway: Kwanzaa, MLK Day

To balance promotions and recognize relationships with its diverse customer base, Safeway creates advertising supporting holidays like Martin Luther King Day and Kwanzaa. Umoja or Unity is a classic example of recognizing relationships in families for the holiday with an undeniable image. The MLK Day campaign was created to recognize and give new meaning on the benefits of Dr. King’s Dream through a youth’s perspective.



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