The execution of this was a “teaser” in outdoor and transit to get the San Francisco Bay Area public’s attention with a call to action pay off that connected to a compelling website. It also used online banner advertising that connected to website and help drive over 800 applications.
The results for this campaign from the website was 17,146 visits, 94.07% were new visitors and 5.93% were returning indicating 16,136 unique visitors with 821 applications downloaded. The RPD reported over 1,000 calls from the created 888.RPDJOB1 garnering 300 qualified applicants and 30 new officers. And violence came down!