Sun Tropics Premium Nectars brand in the San Francisco Bay Area wanted to attract an audience beyond their current Asian customer base to grow its potential and support distribution.

What we found out that was undeniable from customers was the taste of real fruit, which was executed in an attention-getting brand campaign that leveraged the target audience’s lifestyle online. The 0.13% click through rate was well above the average by Google Double Click for CPGs (0.10).