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McDonald’s: Planet Isodoo, Exercise Your Tastebuds, Fiesta

McDonald’s: Planet Isodoo, Exercise Your Tastebuds, Fiesta

This Radio regional work targeting the Urban and Hispanic markets covered a wide variety of products from McDonald’s Mini Meal deals, Happy Meals, to Fiesta Mexican Menu and Dippin Dots Ice Cream.

Advertising placed created a connection between unique cultural nuances and purchasing behaviors with the unique brand attributes of McDonald’s products. The campaign series on urban radio outlets delivered an 8% increase in sales annually outperforming sales in general market.

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THE CONTENT THAT WAS PRODUCED BY CROSSOVER CREATIVE SUCCESSFULLY CREATED AN IMAGE OF SOLANO COUNTY, WHICH ASSISTED IN THE ACQUISITION OF A MAJOR HEALTHCARE REAL ESTATE ASSET.

Maarten Deschaumes, Managing PartnerLEC Advisors