![CHP Take Control](https://crossovercreative.com/wp-content/uploads/2022/03/CHP-Safety-seat2-pdf.jpg)
CHP Take Control
CHP Take Control
We conducted consumer research, developed award-winning creative, negotiated bonus and promotional media spots, enlisted corporate sponsors and develop three TV PSA spots pro bono to stretch the client’s budget. By doing so we moved the needle of both consumer action and awareness in the community. The target audience had a high recall of our traffic safety messages and, more importantly, nearly half reported changing their driving habits as a result of the ads.
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