This Radio spot was part of the “Take Control” campaign that focused on the issues of safety and driving covering DUI. It is an undeniably chilling and unexpected execution that connected with the target audience and won a national award.

In addition three TV PSA spots were done pro bono, which moved the needle for both consumer action and awareness in the community. The target audience had a high recall of our traffic safety messages that included Seat Belt safety and Child Safety seats. Also more importantly changing their driving habits as a result of the ads with 80% for DUI.

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