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# Crossover creative

Finding Undeniable Appeal.

## Sitemaps

- [XML Sitemap](https://crossovercreative.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [All Posts](https://crossovercreative.com/all-posts/) - Discover fresh perspectives and creative ideas on our blog. Explore now for innovative content from Crossover Creative.
- [MARKETING COLLATERAL HELP THAT ASSURES CONFIDENCE.](https://crossovercreative.com/marketing-collateral-help-that-assures-confidence/) - Learn why compelling marketing collateral builds trust, clarity, and stronger opportunities before selling — a Helping vs. Selling approach.
- [HOW DO YOU BECOME UNDENIABLE?](https://crossovercreative.com/brand-development/) - WHY THE BRAND DEVELOPMENT OF YOUR BUSINESS BECOMES YOUR BABY. At the beginning of every company's product or service inception there is an offering. This is the nucleus of what you sell and the driving force behind its survival. The quality of this is ultimately what you stand for as a brand and your development
- [WHY IS BRAND POSITIONING IMPORTANT?](https://crossovercreative.com/brand-positioning/) - MAKE A STRONG POINT IN YOUR COMPANY'S BRAND POSITIONING STATEMENT FOR UNDENIABLE APPEAL WITH POTENTIAL CUSTOMERS. Be what's missing in the minds of customers Positioning in brand marketing was recognized by Ries and Trout's book, which was filling an open position in the minds of customers. This open position is how you define and
- [HOW DIVERSITY CHANGED ADVERTISING.](https://crossovercreative.com/black-mad-men/) - A look at advertising history of diversity through 5 Black Advertising professionals' work featured in an exhibit by Duke University that includes Steve Climons.
- [HELPING VS. SELLING: THE MINDSET THAT WINS BUSINESS](https://crossovercreative.com/helping-vs-selling-the-mindset-that-wins-business/) - Helping VS. Selling for Startups and Investors: Learn how helping first builds trust, drives customer loyalty, and accelerates funding and market success.
- [LANDMARK OPPORTUNITY IN THE WINE CAPITAL OF THE WORLD.](https://crossovercreative.com/landmark-opportunity-in-the-wine-capital-of-the-world/) - HOW THE NAPA INNOVATION CENTER CAME TO LIFE. The announcement for Wiseman Commercial, a leading commercial real estate company based in Suisun City, CA covering Napa and Solano County, was crafted to highlight an extraordinary opportunity: the chance to showcase your brand on a Class A building in the Wine Capital of the World. This newly named Napa
- [WHAT IS YOUR BRAND'S REALITY CHECK?](https://crossovercreative.com/developing-brand-appeal/) - THE NEED FOR SMALL AND LARGE COMPANIES TO LOOK OUTSIDE THEMSELVES FOR A REALITY CHECK IN MARKETING THEIR BRAND'S PRODUCTS AND SERVICES. It is very hard when you start a business or create a product to not get caught up in developing every aspect of its existence. This can become a day in and
- [BEING IN CONTEXT.](https://crossovercreative.com/context-marketing/) - GOOD MARKETING MESSAGES TODAY IS BEING AT THE RIGHT PLACE AT THE RIGHT TIME AND BEINGA NO-BRAINER. As much as I appreciate marketing messages in advertising that entertain and make you think, today it's their context that can make them the most effective. What I mean by effective is that you act or respond to
- [ADVERTISING DOES HAVE SOMETHING TO SAY](https://crossovercreative.com/better-advertising/) - GETTING BEYOND: THE SHOCKING, FRIVOLOUS,OBNOXIOUS, FORGETTABLE, IRRITATING, MEANINGLESSAND GOD-FORBID FAKE ADS FOR GOOD ADVERTISING. Or GETTING AN ROI (RETURN ON ADVERTISING) With marketing budgets being scrutinized today for ROI, advertising has been taken out of its primary position. A lot of that has to do with alternatives today and an apparent concern that advertising isn't
- [NOW WILL WE ALL JUST GET ALONG?](https://crossovercreative.com/accepting-diversity-2/) - CONGRESS AS WELL AS CORPORATE AMERICA MAJOR BRANDS AND PRODUCTS HAVE TO REALIZE A DIVERSE AMERICA AFTER THE 2012 ELECTION AT THE DECISION TABLE. It's clear after the 2012 election that we have turned a corner on the new voice of the American people. Minorities, women, youth and independents spoke out and their opinions could
- [THE PROBLEM WITH PROFILING AND STEREOTYPING](https://crossovercreative.com/accepting-diversity/) - THE UNFAIR ASSUMPTIONS OF PROFILING AND STEREOTYPING CAN BE SETBACKS FOR PROGRESS IN AMERICA'S EVOLUTION. America in its most densely populated areas is changing.It is much more multicultural with most of its growth coming from the immigration of Hispanics and Asians. These in addition to the nation's second largest racial and ethnic minority, African Americans,
- [WHY HARMONY IS NEEDED.](https://crossovercreative.com/good-collaboration/) - WHEN IT IS IMPORTANT FOR PEOPLE TO AGREE TO ACHIEVE A CONSENSUS. In our life experiences we as individuals have been put in situations where we are part of a group or team that has to make decisions together. We may not realize it at the time but our input and participation is important to
- [IS YOUR BRAND BEING SPOKEN FOR?](https://crossovercreative.com/brand-message/) - WHAT CUSTOMERS SAY SPEAKS VOLUMES ABOUT YOUR BRAND MESSAGE. How much of what you say about you business or organization's offering reflects what your customer believes? This is a critical question because it can represent what you stand for in the marketplace and ultimately your brand's appeal. Too often when we establish the quality and
- [DOES YOUR BRAND REALLY MATTER TO PEOPLE?](https://crossovercreative.com/brand-purpose/) - WHAT A BUSINESS OR ORGANIZATION'S BRAND REPRESENTS TO COMMUNITIES IS JUST AS IMPORTANT AS WHAT THEY ARE SELLING. If you're a business that sells products or an organization that provides a service to communities your brand needs to offer more than that. The quality of your product or service offering is important to people because
- [CLASS A MOVE TO STAY IN THE BAY AREA.](https://crossovercreative.com/class-a-move-bay-area/) - THE WISEMAN COMPANY MAKES THE CASE TO BUSINESSES IN THISVIDEO FOR A CLASS MOVE TO THE NORTH BAY. Business owners in the San Francisco Bay Area are challenged by the lack of space with Class A buildings in the Bay Area, commuting, and finding affordable housing. Because of that, The Wiseman Company has become recognizedin

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- [Submenu example](https://crossovercreative.com/layouts/submenu-example/) - Brand appeal 506Views MARKETING COLLATERAL HELP THAT ASSURES CONFIDENCE.September 24, 2025by Steve ClimonsBrand appeal 659Views HELPING VS. SELLING: THE MINDSET THAT WINS BUSINESSAugust 14, 2025by Steve ClimonsBrand recognition 881Views LANDMARK OPPORTUNITY IN THE WINE CAPITAL OF THE WORLD.December 4, 2024by crossovercreative HOW DIVERSITY CHANGED ADVERTISING. June 13, 2023 LANDMARK OPPORTUNITY IN THE WINE CAPITAL OF
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- [Blog item "Details"](https://crossovercreative.com/layouts/blog-item-details/) - Blog item “Details” crossovercreative Product design 235Views Steps of a successfull project’s redesign June 12, 2019by Mark StivensProduct design 105Views Top 5 movies for those who seek for inspiration June 12, 2019by Mark StivensProduct design 93Views 7 art exhibitions you must visit in 2019 June 12, 2019by Mark Stivens Why we all should learn marketing
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## Portfolio

- [Gol Ice Cream](https://crossovercreative.com/portfolio/gol-ice-cream/) - This product was rebranded to recognize the legacy of the founder's quality ingredients made-to-satisfy his customer's taste palates. The "Gourmet Defined." brand statement supports our new designed logo and packaging, the history of the founder's recipes for satisfying customers, unique ingredients that makes the product special and speaks to those who want something special.
- [Tensor Networks](https://crossovercreative.com/portfolio/tensor-networks/) - These sales materials were created to position Tensor Networks’ SARAHAI as a next-generation predictive AI solution — giving sales teams the clarity to engage decision-makers across energy, infrastructure, research, telecom, utilities, smart cities and healthcare. SARAHAI (Situational Awareness Response And Help AI) delivers real-time intelligence through high-performance computing, pattern recognition, and dynamic orchestration. From forecasting grid loads and optimizing data centers to accelerating research and securing networks, SARAHAI empowers systems to act proactively—not reactively. VIEW PROJECT PAGE 1 VIEW PROJECT PAGE 2 VIEW PROJECT PAGE 3 VIEW PROJECT PAGE 4
- [Hershey’s Track & Field](https://crossovercreative.com/portfolio/hersheys-track-field/) - This video is part of Hershey’s Track and Field Program promotion to get youth to participate in activities that will help them develop. It actually supported a local track meet in San Jose, CA. The undeniable appeal is the execution of three youths each representing a track competition and the title “Potential is Sweet.” which supported Hershey’s “Making the world a sweeter place.” VIEW PROJECT
- [Sun Tropics “Taste more Fruit.”](https://crossovercreative.com/portfolio/sun-tropics-taste-quava/) - These two :15 second spots were completely focused on demonstrating the efficacy of the products based on the brand statement of tasting more fruit. They were a lift from the online banner campaign creative expanded and enhanced nominally, but the core creative element, the basic animated action at its core, remains the heart of the messaging. VIEW PROJECT
- [The Wiseman Co. “Class A Move”](https://crossovercreative.com/portfolio/class-a-move-to-north-bay/) - The Wiseman Company makes the case to businesses in this video for a Class A Move to the North Bay. Business owners in the San Francisco Bay Area are challenged by the lack of space with Class A buildings in the Bay Area, commuting, and finding affordable housing.Because of that, The Wiseman Company has become recognized in its great options in the North Bay Area for Class A buildings.The amenities that come with their quality Class A properties cannot be denied. And being next to the Wine country with affordable housing makes them a Class A Move.Facebook advertising with the video shows that it was engaging. The Click Through Rate (CTR) on the ad was almost twice the average.
- [CHP Take Control](https://crossovercreative.com/portfolio/chp-take-control/) - We conducted consumer research, developed award-winning creative, negotiated bonus and promotional media spots, enlisted corporate sponsors and develop three TV PSA spots pro bono to stretch the client's budget. By doing so we moved the needle of both consumer action and awareness in the community. The target audience had a high recall of our traffic safety messages and, more importantly, nearly half reported changing their driving habits as a result of the ads. VIEW PROJECT
- [Brochures](https://crossovercreative.com/portfolio/brochures/) - This brochure for the Richmond Police Department (RPD) recognized that it had its share of violence and a key objective was to be well represented by individuals who were either from or understood their communities. The photo on this brochure shows real cadets from the city. The key here was self-assessment for young candidates in its quality over quantity approach in communications. VIEW PROJECT Sun Tropics “Taste more Fruit.” This sales brochure represented the brand statement “Taste more fruit.”, in a setting true to Sun Tropics and a visual true to the statement. It carried sales sheets of the different lines of Sun Tropics brand products they make for their distributors. VIEW PROJECT Neighborhood Safety Director This recruitment brochure a Neighborhood Safety Director in Richmond made a big statement about the diversity and culture of the city. The focus was not only for someone who could understand the diverse communities but be a leader for the youth, which represents the city’s future. VIEW PROJECT
- [McDonald’s: Planet Isodoo, Exercise Your Tastebuds, Fiesta](https://crossovercreative.com/portfolio/mcdonalds/) - This Radio regional work targeting the Urban and Hispanic markets covered a wide variety of products from McDonald’s Mini Meal deals, Happy Meals, to Fiesta Mexican Menu and Dippin Dots Ice Cream. Advertising placed created a connection between unique cultural nuances and purchasing behaviors with the unique brand attributes of McDonald’s products. The campaign series on urban radio outlets delivered an 8% increase in sales annually outperforming sales in general market. LISTEN TO PROJECT
- [CHP Dr. Officer](https://crossovercreative.com/portfolio/chp-dr-officer/) - This Radio spot was part of the “Take Control” campaign that focused on the issues of safety and driving covering DUI. It is an undeniably chilling and unexpected execution that connected with the target audience and won a national award. In addition three TV PSA spots were done pro bono, which moved the needle for both consumer action and awareness in the community. The target audience had a high recall of our traffic safety messages that included Seat Belt safety and Child Safety seats. Also more importantly changing their driving habits as a result of the ads with 80% for DUI. LISTEN TO PROJECT
- [Citrix Go to Meeting](https://crossovercreative.com/portfolio/citrix-go-to-meeting/) - Picture yourself waiting for a plane in LAX on a business trip in a room with a 30’ x 8’ picture of earth telling you that your meeting can take off anywhere. This is the basis of the work for Citrix Go to Meeting and the campaign in context for it having undeniable appeal for the brand. VIEW PROJECT
- [The Wiseman Co. "Class A Move"](https://crossovercreative.com/portfolio/class-a-move/) - The One Harbor Center “Class A Move” video for The Wiseman Company’s series of office building property videos, demonstrates the value and benefits in not only the space but also their location.
- [The Wiseman Co. “Class A Move”](https://crossovercreative.com/portfolio/the-wiseman-co-class-a-move/) - The objective of this campaign was to define what this North Bay Area commercial real estate management company’s buildings represented for businesses looking to make a good move. The “Class A Move” campaign recognizes not only the quality of properties and what their areas offer, but ultimately reinforces a good decision. TWC MARCOM 2020 Award Winner
- [RPD: Lead.](https://crossovercreative.com/portfolio/rpd-lead/) - The execution of this was a “teaser” in outdoor and transit to get the San Francisco Bay Area public’s attention with a call to action pay off that connected to a compelling website. It also used online banner advertising that connected to website and help drive over 800 applications. The results for this campaign from the website was 17,146 visits, 94.07% were new visitors and 5.93% were returning indicating 16,136 unique visitors with 821 applications downloaded. The RPD reported over 1,000 calls from the created 888.RPDJOB1 garnering 300 qualified applicants and 30 new officers. And violence came down! VIEW PROJECT
- [Digital](https://crossovercreative.com/portfolio/digital/) - RPD The execution of this was a "teaser" in outdoor and transit to get the San Francisco Bay Area public's attention with a call to action pay off that connected to a compelling website. It also used online banner advertising that connected to website and help drive over 800 applications. VIEW PROJECT Virnetx Virnetx (Virtual Network Exchange) is the cutting-edge company behind secure seamless, real-time communications. So how do you make that point in designing a website that will be seen beyond tech heads and investors who could be regular people? By getting behind what's behind the technology, which is the heart and soul of this company. VIEW PROJECT Sun Tropics The Sun Tropics campaign digital piece is at the core of its product messaging. The focus was on moms and we leveraged the Web sites of major TV stations like CBS5.com. The effort was a digital takeover of the campaign creating a “skin” on the page with an attention-getting way of seeing the products. VIEW PROJECT
- [Safeway: Kwanzaa, MLK Day](https://crossovercreative.com/portfolio/safeway-kwanzaa-mlk-day/) - To balance promotions and recognize relationships with its diverse customer base, Safeway creates advertising supporting holidays like Martin Luther King Day and Kwanzaa. Umoja or Unity is a classic example of recognizing relationships in families for the holiday with an undeniable image. The MLK Day campaign was created to recognize and give new meaning on the benefits of Dr. King's Dream through a youth's perspective. VIEW PROJECT
- [Eating Right](https://crossovercreative.com/portfolio/eating-right/) - We all have needs to develop and grow within us. In this campaign we recognized that it starts by Eating Right, another good nutrition brand from Safeway supporting healthier ingredients. Each ad example focuses on what’s needed inside to perform well with Eating Right products. VIEW PROJECT
- [ArtShare LA](https://crossovercreative.com/portfolio/artshare-la/) - This campaign is a series of digital outdoor ads and posters developed for fundraising in key areas of Los Angeles provided by outdoor companies. The focus of this was to recognize how the potential and talent of LA youth through ArtShare LA can have positive impact on their lives, the public and the arts community. VIEW PROJECT
- [LG Televisions](https://crossovercreative.com/portfolio/lg-televisions/) - This was a B2B campaign for LG Commercial Display for their Pro-Centric range of Flatscreen TV’s covering the Hospitality, Healthcare and Digital industries. Our focus was to recognize a leadership position based on LG's undeniable appeal for providing innovative solutions to customers in those industries. VIEW PROJECT
- [First-Hold](https://crossovercreative.com/portfolio/first-hold/) - First-Hold is an online booking platform that has automated the holding and booking process of event venues empowering event planners and venue managers to achieve things easier. This branding supports their 24/7 live calendar access that has won them the Most Innovative Product Award at the annual Meeting Professionals International Northern California Chapter event.
- [Like 100% Natural?](https://crossovercreative.com/portfolio/like-100-natural/) - The second campaign direction for Open Nature brand products distilled the undeniable appeal of what the brand name Open Nature stands for. The focus was to engage consumers to recognize Open Nature brand attributes and appreciate the line of products. This also has a “teaser” to get attention and a pay off of products and ulikenatural.com to share experiences. VIEW PROJECT
- [Cause/Social Marketing](https://crossovercreative.com/portfolio/cause-social-marketing/) - Print - CMO Council This print campaign idea for CMO council and US Chamber of Commerce is an example of “undeniable disruption” in getting the attention of people to spend 5 to 20 minutes of their precious time to give an opinion for market research to support charities and causes that could impact lives. These causes were for disaster relief, cancer and global warming. VIEW PROJECT Video/TV - Anti-Violence City of Oakland Based on the homicide rate in Oakland being the highest in the San Francisco Bay Area, Crossover Creative developed pro bono a public service campaign that featured a TV spot and supported Project Safe Neighborhood. It makes the point that your next family reunion should not be from this point of view. VIEW PROJECT Print - Tobacco Control Services We created a campaign for CA Tobacco Control Services to drive African American callers to the official #800 Helpline in order to promote cessation and increase the number of those successfully quitting especially with menthol. We developed research then effective print, radio and even bus transit ads for impact. Nine months later, the average monthly number of Helpline calls had increased by over 50%. VIEW PROJECT Video/TV - CHP Take Control We conducted consumer research, developed award-winning creative, negotiated bonus and promotional media spots, enlisted corporate sponsors and develop three TV PSA spots pro bono to stretch the client's budget. By doing so we moved the needle of both consumer action and awareness in the community. The target audience had a high recall of our traffic safety messages and, more importantly, nearly half reported changing their driving habits as a result of the ads. VIEW PROJECT
- [Anti-Violence City of Oakland](https://crossovercreative.com/portfolio/anti-violence-city-of-oakland/) - Based on the homicide rate in Oakland being the highest in the San Francisco Bay Area, Crossover Creative developed pro bono a public service campaign that featured a TV spot and supported Project Safe Neighborhood. It makes the point that your next family reunion should not be from this point of view. VIEW PROJECT
- [Are you Open?](https://crossovercreative.com/portfolio/are-you-open/) - This campaign for Safeway’s Open Nature premiere brand for nutrition and all-natural ingredients challenged people on how open they are to things that can benefit them. The executions were engaging with a “teaser” in a lot of areas from all types of physical activity. The pay off was the support of Open Nature products and myopennature.com to be social with experiences. VIEW PROJECT
- [Sun Tropics “Taste more Fruit.”](https://crossovercreative.com/portfolio/sun-tropics/) - This sales brochure represented the brand statement “Taste more fruit.”, in a setting true to Sun Tropics and a visual true to the statement. It carried sales sheets of the different lines of Sun Tropics brand products they make for their distributors. VIEW PROJECT
- [Sun Tropics “Taste more Fruit.”](https://crossovercreative.com/portfolio/sun-tropics-taste-more-fruit/) - Sun Tropics Premium Nectars brand in the San Francisco Bay Area wanted to attract an audience beyond their current Asian customer base to grow its potential and support distribution. What we found out that was undeniable from customers was the taste of real fruit, which was executed in an attention-getting brand campaign that leveraged the target audience’s lifestyle online. The 0.13% click through rate was well above the average by Google Double Click for CPGs (0.10).
- [Fulfillene](https://crossovercreative.com/portfolio/fulfillene/) - This was a rebranding to establish the purpose and distinction of the product from its prior overused name of Pure Vitality to a more beneficially satisfying name in Fulfillene. Fulfillene recognizes the efficacy of this skincare product for women in supporting the more intimate parts of their bodies. Besides redesigning the product's packaging and logo we also added a brand statement of purpose on it with "Taking Care of Skin."
- [Barocci](https://crossovercreative.com/portfolio/barocci/) - This auto dealership’s brand was recognized by how special their selections of cars are against others in the pre-owned high-end luxury space. Their defining brand campaign of “Luxury You Demand.” that commuters viewed in Bay Area subway cars, says they have the goods and are able to deliver to customers what they want, like and deserve in the world’s most sought after luxury vehicles. 2018 Hermes Gold Award Winner
- [CheckAfter app](https://crossovercreative.com/portfolio/checkafter-app/) - The purpose of this mobile app was to provide Maricopa County residents with a convenient tool to improve and maintain their sexual and reproductive health. It supports getting tested, referring partners and knowing the latest information on Sexually Transmitted Diseases.
- [Wiseman Commercial](https://crossovercreative.com/portfolio/wiseman-commercial/) - This video was developed to recognize “where innovation is going in the world” featuring a very unique building in Fairfield, CA. The Solano Innovation Center represents a new area developing in the north Bay Area with easy access to popular cities including San Francisco, San Jose, Napa, Oakland and Sacramento. The Solano County area where the building is located supports innovative tech industries including Defense Tech, Biotech, and Agtech. 2024 Hermes Gold Award 2024 Viddy Gold Award
- [Wiseman Commercial Property Annoucements](https://crossovercreative.com/portfolio/wiseman-commercial-property-annoucements/) - The focus of these announcements is to recognise the opportunity and quality of Wiseman Commercial properties in the North Bay Area of California. The key is the major option they represent to companies in the Bay Area and beyond as well as the support of the cities in their area for business development and growth.

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- [Product design & packaging](https://crossovercreative.com/services/product-design-packaging/) - Lorem ipsum dolor sit amet, consetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi en ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
- [Brand activations](https://crossovercreative.com/services/brand-activations/) - Lorem ipsum dolor sit amet, consetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi en ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
- [Interface UI/UX](https://crossovercreative.com/services/interface-ui-ux/) - Lorem ipsum dolor sit amet, consetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi en ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

## Team

- [Bernie Hall](https://crossovercreative.com/team/bernie-hall/)
- [Casey Cornwell](https://crossovercreative.com/team/casey-cornwell/)
- [Patrick Woods](https://crossovercreative.com/team/patrick-woods/)
- [Terry Grand](https://crossovercreative.com/team/terry-grand/)
- [Lisa Holmes](https://crossovercreative.com/team/lisa-holmes/)
- [Laura West](https://crossovercreative.com/team/laura-west/)
- [Josh Matthew](https://crossovercreative.com/team/josh-matthew/)
- [Mary Simons](https://crossovercreative.com/team/mary-simons/)
- [David Brooks](https://crossovercreative.com/team/david-brooks/)

## Testimonials

- [Eddie Nino, F&I ManagerBarocci Motor Group](https://crossovercreative.com/testimonials/eddie-nino-fi-managerbarocci-motor-group/) - A NECESSARY STEP THAT DISTINGUISHED BAROCCI FROM ITS COMPETITORS AND MADE ITS MARK AMONGST THE LUXURY LEASE RETURN-VEHICLES' MARKET.
- [Zen Hunter-Ishikawa, CBDOThe Wiseman Company](https://crossovercreative.com/testimonials/zen-hunter-ishikawa-cbdothe-wiseman-company/) - THE CLASS A MOVE CAMPAIGN RECOGNIZES THE GOOD DECISION THAT COMPANIES MAKE WHEN COMING TO AND OCCUPYING THE WISEMAN COMPANY BUILDINGS.
- [Lisa Farmen, CEO Aquastry](https://crossovercreative.com/testimonials/lisa-farmen-ceo-aquastry/) - I OWE YOU A HUGE THANKS FOR GETTING ME TO AQUASTRY. WE LANDED AMERICAN WATER AS A CUSTOMER AND THEY ARE THE LARGEST PRIVATE MUNICIPALITY IN THE USA." "WOW."
- [Maarten Deschaumes, Managing PartnerLEC Advisors](https://crossovercreative.com/testimonials/4753/) - THE CONTENT THAT WAS PRODUCED BY CROSSOVER CREATIVE SUCCESSFULLY CREATED AN IMAGE OF SOLANO COUNTY, WHICH ASSISTED IN THE ACQUISITION OF A MAJOR HEALTHCARE REAL ESTATE ASSET.

## Categories

- [Context marketing](https://crossovercreative.com/category/context-marketing/)
- [Good advertising](https://crossovercreative.com/category/good-advertising-2/)
- [Finding consensus](https://crossovercreative.com/category/finding-consensus/)
- [Bad stereotyping](https://crossovercreative.com/category/bad-stereotyping/)
- [Brand appeal](https://crossovercreative.com/category/brand-appeal/)
- [Brand positioning](https://crossovercreative.com/category/brand-positioning/)
- [Brand following](https://crossovercreative.com/category/brand-following/)
- [Video production](https://crossovercreative.com/category/video-production/)
- [Brand marketing](https://crossovercreative.com/category/brand-marketing/)
- [Brand recognition](https://crossovercreative.com/category/brand-marketing/brand-recognition/)

## Tags

- [brand appeal](https://crossovercreative.com/tag/brand-appeal-2/)
- [brand lovers](https://crossovercreative.com/tag/brand-lovers/)
- [brand recognition](https://crossovercreative.com/tag/brand-recognition/)
- [Branding](https://crossovercreative.com/tag/branding/)
- [objectivity in branding](https://crossovercreative.com/tag/objectivity-in-branding/)
- [Class A office](https://crossovercreative.com/tag/class-a-office/)
- [Commercial Real Estate](https://crossovercreative.com/tag/commercial-real-estate/)
- [Office space](https://crossovercreative.com/tag/office-space/)
- [Video](https://crossovercreative.com/tag/video/)

## Portfolio Group

- [Brochures](https://crossovercreative.com/portfolio_group/brochures/)
- [Outdoor](https://crossovercreative.com/portfolio_group/outdoor/)
- [Print](https://crossovercreative.com/portfolio_group/print/)
- [TV/Video](https://crossovercreative.com/portfolio_group/tv-video/)
- [Radio](https://crossovercreative.com/portfolio_group/radio/)
- [Case Studies](https://crossovercreative.com/portfolio_group/case-studies/)
- [Posters](https://crossovercreative.com/portfolio_group/posters/)
- [Digital](https://crossovercreative.com/portfolio_group/digital/)

## Testimonials Group

- [Testimonials](https://crossovercreative.com/testimonials_group/testimonials/)