CONGRESS AS WELL AS CORPORATE AMERICA MAJOR BRANDS AND PRODUCTS HAVE TO REALIZE A DIFFERENT AMERICA AFTER THE 2012 ELECTION AT THE DECISION TABLE.

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It’s clear after the 2012 election that we have turned a corner on the new voice of the American people. Minorities, women, youth and independents spoke out and their opinions could not be denied in spite of the defeated Republican Party claims that they “speak” for America.

No longer can the Republicans with their conservative perspective try to speak for America on issues such as birth control, same sex marriage and immigration as well as global warming, gun control and tax rates. Also, the corporate America that funded Super Pac campaigns, which represent major brands and products in need of the support of all Americans, now have to recognize what their current and potential customers don’t agree with.

What does this mean to the Republican Party in Congress with regards to the new outspoken America who doesn’t agree with it? Evolve and change. Compromising is a good thing when the end result benefits America and shows you care about its people’s issues. And it’s inevitable based on future elections.

What does this mean for major brands and products in corporate America? You now have a new mainstream to deal with. One that has evolved to a variety of tastes that represents what America stands for: freedom and liberty. Today’s America has the freedom to choose the brands that matter to them and the liberty with today’s media to be vocal or not with their choices.

Acknowledging this new mainstream is not easy especially with an election that seemed to divide the country. But there are benefits and opportunities for getting along that can make a difficult situation for America better, or at least more productive. The following are worth considering:

  1. Based on the elections, the country has spoken. Republicans and Democrats need to recognize where both of their values stand in America and should not fight the election results. Getting past denial and ideology is critical for creating solutions together.
  2. Open and responsive minds for America make the difference. It’s called give and take and sometimes that can be very special when there is inclusion instead of obstruction.
  3. America is evolving and major brands and products from corporate America can benefit from understanding America’s new appreciation of ethnic and global cuisine as staples, reward programs that recognize diverse needs that matter for survival and growth, and the social needs we cannot live without.
  4. Being respectful of a new America with different points of views has got to be the primary responsibility and value for both its governing leaders as well as its major brands.

Is this not achievable? Are we to be a country that continually fights, antagonizes, obstructs or constantly annoys one another? Do America’s governing leaders resolve things by, like a bad TV commercial; force their unforgiving message down their opponent’s throat? America said “no” in November 2012.

So isn’t it time we all just get along? America needs to in order to survive. Based on our history of challenging each other’s perspectives for the greater good, this is inevitable.

Author
Steve Climons is Chief Brand Developer of Crossover Creative, a results-driven, award-winning marketing and advertising consultancy, and can be reached at sclimons@crossovercreative.com

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