The execution of this was a "teaser" in outdoor and transit to get the San Francisco Bay Area public's attention with a call to action pay off that connected to a compelling website. It also used online banner advertising that connected to website and help drive over 800 applications.
Virnetx (Virtual Network Exchange) is the cutting-edge company behind secure seamless, real-time communications. So how do you make that point in designing a website that will be seen beyond tech heads and investors who could be regular people? By getting behind what's behind the technology, which is the heart and soul of this company.
The Sun Tropics campaign digital piece is at the core of its product messaging. The focus was on moms and we leveraged the Web sites of major TV stations like CBS5.com. The effort was a digital takeover of the campaign creating a “skin” on the page with an attention-getting way of seeing the products.