About Crossover Creative

Crossover Creative is a marketing and advertising firm, focused on developing and executing work that has undeniable appeal for companies.
This is the mission for companies and their brand’s success.

Crossover Creative is small in size but big on solutions and a good alternative to larger firms based on a foundation of major brand experience and end product that is effective and efficient. We look at problem solving for marketing communications challenges as an opportunity to be innovative, tangible and undeniable in connecting with a company’s intended audience. And not just to get attention and humor them but results.

Founded in 1997, Crossover Creative Group first leveraged major brand experience in every major category of business to target the growing diversity in the marketplace by recognizing it as the new mainstream. This was not just marketing campaigns for corporations but also government agencies for recruitment, public safety and public health.

Today there is a vast amount of digital devices used by the new mainstream consuming all kinds of information daily. Crossover Creative with the help of Digilous, its digital delivery service, now recognizes what companies and their brands need most—undeniable appeal.

Client Experience

Key People

Who seek to find the undeniable appeal of companies and their brands.

  • Steve Climons

    Chief Brand Developer

    Steve is the founder and leader of Crossover Creative and a Bay Area native who graduated from the California College of the Arts in Oakland and worked on Madison Avenue in New York. His major brand experience is varied and distinguished on accounts from British Airways, Smirnoff, P&G, General Mills, Chase Manhattan Bank and Hanes to GM, Ortega, Olympus Cameras, Citibank and Sony.

    This led to his ability to start his own agency back in California. Here his brand experience has included from Hamilton Savings, Quik Stop Markets, Chili’s Restaurants, Pacific Bell, San Francisco Examiner, Wells Fargo to Union Bank, Pacific Gas& Electric, McDonald’s and Safeway. This also included successful government work with two local police department recruitment campaigns and two statewide campaigns for CHP and Tobacco Control Services in California.

    His diverse brand experience in every major category of business represents a quality understanding of how marketing and advertising works best for the most successful corporations. This is a key factor for his ability to recognize undeniable appeal in brand work.

  • Sharyn O'Keefe

    Director of Business Development

    Sharyn was born and raised in the SF Bay Area. She began her career in sales and customer support as the legal account representative for Exxon Office Systems. She furthered her legal experience by becoming the in-house office automation specialist at one of the largest law firms in San Francisco. Looking to become more in touch with her creative side, while utilizing her skills understanding people's needs and concerns especially in finding their undeniable appeal, she consults for Crossover Creative as the Director of Business Development. Sharyn is also a professionally trained interior redesign and home staging specialist and enjoys decorating and rearranging people's spaces. In addition she has worked as an event planner at UC Berkeley and loves to throw a good party!



UN·DE·NI·A·BLE   AP·PEAL
incapable of being denied the power or ability to attract, interest, amuse, or stimulate the mind or emotions for a purpose



Services

Finding undeniable appeal in a company’s brand offerings for people is distilling what they care about and can’t refuse.

Crossover Creative partners with resources that are assets for what’s possible and advantageous in developing successful marketing campaigns from Ifthen Media for media strategy and execution, BRS Research for market research, and Digilous a digital delivery service.

Marketing Communications Strategy
and Brand Positioning

Behind every company or organization’s product there is an offering that has to stand out and represent its brand. This needs to be communicated based on good insights from market research and how you position that in your communications to people.

Creative Development and Execution

This is where the strategy and positioning is utilized to develop messaging and content that has undeniable appeal in any form of marketing material. This includes brochures, posters, print, outdoor, TV ad to radio spot, online display, digital banners/interactive ads and streaming videos.

Media Strategy and Digital Executions

Utilizing the right media channels is critical to reach people in today’s fragmented and digital marketplace. We focus on making sure your digital and traditional marketing campaigns connect with people

Video Production and Campaign Testing

We develop stories for video that are socially engaging and supportive of a company or organization’s product, brand or service. For concerns on ROI we can message test campaigns to make sure it is effective with your audience.

Work

This is the end product in finding undeniable appeal. It is where messaging and content are incapable of being denied the ability to attract, interest, amuse and stimulate the mind or emotions for a purpose.

Contact

Thank you for your interest in Crossover Marketing & Advertising!
Please fill out the form below to give us a better understanding of your project.
We look forward to hearing from you and discussing your project and specific needs further.